BURMESE TEMPLES ART: THE PROMOTING’S WAYS ON TOURIST CULTURE IN LAMPANG PROVINCE

Abstract

The objectives of this research were: 1) to investigate activities of Burmese temples in Lampang province; 2) to explore the potential of cultural tourism of Burmese temples in Lampang province; 3) to propose the guidelines for promoting cultural tourism of Burmese temples in Lampang province. The study employed a qualitative research approach. The research instruments were conducted by studying documents and in-depth interviews with 20 key informants

The results of this research found that: The arts and activities of Burmese temples have responded to tourists with activities for cultivating morality, ethics, and prosperity. That activities reflect the beautiful culture from the past to the present. In addition, the Burmese temples are nearby other tourist attractions these were indicative of identity history and local customs as well.

The tourism potential of Burmese temples as: the beauty of Burmese art that is invaluable in Burmese style: 1) management, the area is peaceful and shady, alleviating suffering and beautiful scenery; 2) society and culture, to organize activities according to rural beliefs; 3) knowledge/experience, to create an impressive experience and cultivate consciousness; 4) community participation, to assist in management facilities and services within the Burmese temple; 5) Facilities for senior citizens and people with special needs; 6) Ability to support appropriate for tourist need; 7) safety, the Burmese temples near government offices that can make confidence and safety for tourists.

The guidelines for cultural tourism promotion of Burmese temples in Lampang province include: 1) physical development of Burmese temples; 2) opening of Burmese temples to accommodate tourists; 3) creative activities; 4) community participation; 5) support from network; 6) advertisement. These factors have stimulated tourism to get income for temples and communities.