THE INFLUENCE OF POLITICAL DIGITAL COMMUNICATION ERA TOWARD THE SOCIAL MOVEMENT

Abstract

The influence of political digital communication era toward the social movement. It is a paradigm of new political communication, as a consequence in a lot of the current political behavior are impacted. For both, positive and negative, depending on the timing and the social-political role occur that the author understands as a socio-political movement through the context of movements that come in the past and present that understand the importance and influence of political communication is very important to Thai political society and the world political society as much as It can be seen from the 27th general election of 2023 that the society of political communication plays a large role in the discovery that 3 forms (1) members of the society take part in the interactive political process of communication express opinions, interact, exchange knowledge, Influencing ideological attitudes to happen quickly (2) Influence in the dissemination or delivery of political discourse causing changes in the behavior of members of the society to be in either direction according to the discourse and (3) behavioral tendencies of members of society who are receptive to political communication messages can induce following, propaganda and accelerate decision-making quickly. Therefore, organizations involved in public communications especially political institutions. It is necessary to use communication innovations to campaign for awareness of news and facts in order to create political activities. as well as cultivating attitudes to create social movements in the desired direction for the future.