CREATING AND COMMUNICATING FOLK PERFORMANCE AS TOURISM ACTIVITY FOR PROMOTING COMMUNITY BASED TOURISM

Abstract

         Tourism is important for developing country; particularly, tourism products which are various natural resources, interesting tourist activities attracting the attention of tourists and travel services facilitating tourists as well. In case of tourism activities, folk performances can be enhanced to develop into tourism activities. This academic article shows how to enhance folk performances into tourism activities and communication guidelines for tourism activities (folk performances) to promote community tourism. Case study of folk performances; particularly, Ramtone Nokphithid Dance are used for demonstrating. The study found at present, folk performances have characteristics that allow audiences to watch and participate in singing and dancing. If using appropriate media channels to disseminate with the accurate information, interesting story and background information, it can arouse the interest of tourists. Those folk performances will become tourism activities that can promote community tourism.