GUIDELINES FOR PRODUCT DEVELOPMENT TO INCREASE RICE VALUE OF BAN KRANG SUBDISTRICT, MUANG DISTRICT PHITSANULOK PROVINCE

Abstract

          The objective of this research was to study the agricultural value of agricultural products. Ban Krang Subdistrict, Muang District, Phitsanulok Province. There are 3 steps in this research process: Step 1 Inquire about the needs of farmers regarding the need to develop rice products to add value from a sample with a specific selection of 41 farmers in Ban Krang Subdistrict. Step 2: Development of 5 packages to inquire about consumer satisfaction. The development of brown rice packaging. Random sampling from 100 consumers in Phitsanulok Province. Step 3. Defining product development guidelines from the dialogue of Administrators of Ban Krang Subdistrict administration organization farmer representative and academics with a specific selection of 14 people.
          The results showed that the farmers needed to develop brown rice with the highest level of packaging. Average 4.66. It was found that the consumers had the highest level of satisfaction, the third was the average of 4.3, the fifth was the standard of 3.99. Awake and proud to see brown rice products with packaging. Brand name "Brown Rice" Ban Ban Krang Subdistrict Administration Organization Agree with the development of agricultural products by starting the pilot with the production of organic brown rice with packaging. It also supports and coordinates the organic rice farmers group with quality seeds. Marketing and product promotion through various channels. The academics from Pibulsongkram Rajabhat University support the promotion through online marketing.