CRITICAL DISCOURSE ANALYSIS IN MEME AND SARCASM IN ENGLISH AND THAI

  • Kasira Chantasare ศูนย์ภาษา มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ จังหวัดปทุมธานี
Keywords: Meme, Sarcasm, CDA

Abstract

The objectives of the study were 1) to study the classes of sarcastic Meme in English and Thai considered the types; 2) to study the references and meanings of sarcastic meme and 3) to compare sarcastic Meme in English and Thai. The purposive sample in this research were Memes with only text or image and Memes with both text and image in English and Thai from Facebook Page Sarcasmlol and MEME Thailand posted on January 2019 to June 2020 which the Item Objective Congruence (IOC) index is equal to 0.7 using Hiai and Shimada’s patterns and critical discourse analysis to study meme’s topic and their meanings.
The results showed that there were 8 classes to show sarcasm in English Memes and 4 classes in Thai Memes. In addition, there were 15 references in English. There were 13 references in Thai. The findings suggested that there might be transmission through internet culture.

Downloads

Download data is not yet available.

References

กาญจนา เจริญเกียรติบวร. (2548). การวิเคราะห์วาทกรรมเรื่องตลกภาษาไทย. วิทยานิพนธ์อักษรศาสตรดุษฎีบัณฑิต สาขาภาษาศาสตร์ คณะอักษรศาสตร์ จุฬาลงกรณ์มหาวิทยาลัย.

Ardelia, I. & Zubaidah, N. (2018). A discourse analysis of memes. Getsempena English Education Journal (GEEJ). 5(2): 58-64.

Castells, M., &Haraway, D. (2007). Why cyberculture? In D. Bell (ed.). Cyberculture Theorists. New York: Routledge.

Critchley, S. (2002). On Humour. London: Routledge.

Dawkins, R. (2006). The Selfish Gene (original work published 1976 ed.). New York: Oxford University Press.

Eriyanto, P. (2001). Analisis wacana: Pengantar analisis teks media. Yogyakarta: LKiS.

Fairclough, N. (1992). Discourse and Social Change (Vol. 73). Cambridge: Polity press.

Fulcher, R. (2010). Critical Discourse Analysis. London and New York. Longman.

Hiai, S. & Shimada, K. (2016). Sarcasm extraction method based on patterns of evaluation expressions. Proc International Congress on Advanced Applied Informatics. 5th IIAI-AAI: 31-36.

Kariko, A. A. (2013). Analysis on Internet Memes using Semiotics. [Online], Available: http://english.binus.ac.id/2013/06/24/analysis-on-internet-memes-using-semiotics. (2020, 7 June).

Jaroenkitboworn, K. (2020). Funny English in the digital world. LEARN Journal: Language Education and Acquisition Research Network Journal. 13(1): 39-61.

Liu, B. (2012). Sentiment analysis and opinion mining. Synth Lect Hum Lang Technol. 5(1):1–167.

Locke, T. (2004). Critical Discourse Analysis. London: Cromwell Press.

McGregor, S. L. (2010). Critical Discourse Analysis: A Primer. Halifax: Mount Saint Vincent University.

Milner, R. M. (2016). The world made meme: Public conversations and participatory media. Cambridge, MA: MIT Press.

Nissenbaum, A. & Shifman, L. (2018). Meme templates as expressive repertoires in a globalizing world: A cross-linguistic study. Journal of Computer-Mediated Communication. 23(5): 294-310.

Octavita, A. I. & Zaimar, Y. S. (2018). Semiotic analysis of satire meme connecting women’s identity in Brillio Net. Journal of English Language Teaching. 3(1): 38-45.

Ramanathan, R. & Hoon, T. B. (2015). Application of critical discourse analysis in media discourse studies. 3L: The Southeast Asian Journal of English Language Studies. 21(2): 57-68.

Rahimi, E. & Sharrififar, M. (2015). Critical Discourse Analysis and Its Implication in English Language Teaching: A case study of political text. Theory and Practice in Language studies. 5(3): 504-511.

Rambe, P. (2012). Critical discourse analysis of collaborative engagement in Facebook postings. Australasian Journal of Educational Technology. 28(2): 295-314.

Rogers, R., et al. (2005). Critical Discourse Analysis in Education: A Review of the Literature. Washington: Sage Publications.

Shifman, L. (2013). Memes in digital culture. Cambridge, MA: MIT Press.

Sindhu, C. S. & Vadivu, G. (2018). A Comprehensive study on sarcasm detection techniques in sentiment analysis. International Journal of Pure and Applied Mathematics. 18(22): 433-442.

Triyono, S. & Putra, R. A. (2016). The Diversity of Internet Memes Interpretations: A Discourse Analysis of Incongruity of Popular Memes Made by Indonesian Netizen. Journal of Linguistics and Education. 6(2): 49-61.

Van Dijk, T. A. (2003). Critical discourse analysis. In D. Tannen, D. Schiffrin & H. Hamilton (Eds.), Handbook of discourse analysis. Oxford: Blackwell.

Wodak, R. & Meyer, M. (2009). Critical discourse studies: A sociocognitive approach. In R. Wodak & M. Meyer. (2nd ed). Methods of critical discourse analysis. Thousand Oaks: Sage.

Published
2021-08-30
How to Cite
Chantasare, K. (2021). CRITICAL DISCOURSE ANALYSIS IN MEME AND SARCASM IN ENGLISH AND THAI. alaya longkorn eview, 11(2), 58-76. etrieved from https://so06.tci-thaijo.org/index.php/var/article/view/243656
Section
Research Article