A STUDY OF THE EXPECTATIONS AND OPINIONS OF CURRENT STUDENTS WHO WILL BECOME FUTURE ALUMNI OF STUDENTS VALAYALONGKORN UNDER THE ROYAL PATRONAGE

Abstract

The objectives of this research were to 1) study the expectations and opinions of current students who will become alumni in the future; 2) study guidelines to build relationships between alumni and the university. The research sample consisted of 106 full-time undergraduates studying on Monday-Friday or Saturday - Sunday. The sampling technique was purposive sampling. The research instrument was a questionnaire. The statistics used to analyze the data were descriptive statistics consisting of percentage, mean and standard deviation.
The results showed that the aspects that students had the most expectations were 1) the credibility of the university ( = 4.1, S.D. = 3.4) 2) the recognition to the community and society ( = 4.1, S.D. = 16.4) 3) the reputation of the university. / graduate's ability ( = 4.0, S.D. = 17.2) 4) The alumni’s activity for society ( = 3.9, S.D. = 15.3) 5) Exchange of opinions among alumni ( = 3.90, S.D. = 15.1). The suggestions for building relationships between alumni and the university, were: 1) there should be a reunion party annually the annual alumni meeting; 2) the students should take part in the development of the university 3) there should be more attractive news media. According to the results, that the university should have guidelines for building relationships between alumni and the university, namely 1) using media and technology to help build a good relationship between the university and alumni, 2) accelerated developing the database system, 3) organizing activities between the university and alumni that can reach alumni groups of all ages and career fields, 4) Cultivating awareness among current students, to love and pride in the institutions and studying the factors enhancing alumni to be affiliate and loyal to the institution leading to help the institutions in the future.