INTEGRATED TOURISM MANAGEMENT FACTORS¬ UNDER THE BCG ECONOMIC MODEL CONCEPT THAT AFFECTS DECISIONS MAKING OF THAI TOURISTS IN A COMMUNITY AT CHIANG RAI PROVINCE

Abstract

    The objectives of this research were 1.to study integrated tourism management under the concept of BCG economy that affects tourists' morale in a community at Chiang Rai Province and 2. to study the level of decision making of Thai tourists in a local way of life at Chiang Rai Province. The questionnaire was used as research tools. The samples used in the study were Thai tourists in a local way of life Chiang Rai Province, totaling 100 people. Statistics used in the analysis were Liner Regression Analysis and Stepwise Multiple Regression Analysis.
     The results of the study To study the management of integrated tourism under the concept of BCG economy that affects the motivation of tourists in a community way at Chiang Rai province, it was found that the overall level was at a moderate level (M = 3.37) and if considering each aspect, the first is the bio economy in bringing scientific knowledge to develop tourist attractions at a medium level, followed by the green economy by developing tourist attractions together with environmental conservation, and the last order is the circular economy in which raw materials are recycled to create added value. The mean was at the medium level, respectively and revealed that the level of decision making of Thai tourists in the way of the local community at Chiang Rai province Overall, it was at a high level (M = 3.45) and if considering each aspect, the first was the price aspect at a high level followed by the promotion aspect. Followed by marketing promotion in terms of distribution channels and the last order, that is, products, averaged at a moderate level, respectively. with a statistical significance level of 0.01.