FEASIBILITY GUIDELINES STUDY OF BUSINESS NETWORK TO DEVELOP THE POTENTIAL OF SAFE VEGETABLE FARMERS GROUP, LOM SAK DISTRICT, PHETCHABUN PROVINCE

Abstract

     The objectives of this study were 1) to study the community context and the specific context of the safety vegetable group, Lom Sak District, Phetchabun Province, 2) to develop the potential of the group of safe vegetable farmers in Lom Sak District, Phetchabun Province, 3) to study the feasibility of integrating business networks. Using in-depth interviews with safe vegetable farmers in Lom Sak District, totaling 4 groups by using the analysis of strengths, weaknesses, opportunities and threats (SWOT Analysis) and analysis of competitiveness by using the Diamond Model. Safe Vegetable Farmers Group, Lom Sak District Large Agricultural Group totaling 30 people, Pak Chong Subdistrict totaling 51 people, Ban Klang Subdistrict Agricultural Group totaling 35 people and large agricultural groups in Ban Wai Subdistrict totaling 35 people. There are 151 members in total, with a total area of 1,008.5 rai of vegetables grown. The production process is planted by ourselves using seedlings from members of the group. Harvesting by labor in the family and employing workers in the area Sell to Adisorn Vegetable Market and buying company. Quality control of produce through GAP standards from organizing workshops to developing the potential of safe vegetable farmers. There is a possibility of merging. But it was also a 1st level low-level grouping, a group that had just begun to form.
     When studying the feasibility of joining a group of safe vegetable farmers, it was found that the related and supporting industries had a positive trend. Factors of production tend to go in a negative direction due to the high cost of inputs. On the demand side, there are favorable trends, and the structure and competitive conditions have favorable trends. On the government side, there are positive trends. Therefore, it can be concluded that there is an opportunity and possibility to join a group of safe vegetable farmers. Because there are positive factors that can develop into a group. As for the force majeure that occurred, there were occasional events only.