COMMUNICATION CAMPAIGN FOR REDUCING THE GLOBAL WARMING OF STUDENTS AT RAJAMANGALA UNIVERSITY OF TECHNOLOGY RATTANAKOSIN

Abstract

The objectives of this research were to investigate the exposure of campaign message, perception and participation for reducing the global warming and the relationship between perception and participation for reducing the global warming of students at Rajamangala University of Technology Rattanakosin (RMUTR), Wang Klai Kangwon campus. Research subjects were 217 students of RMUTR, Wang Klai Kangwon campus. Quantitative data were collected by means of questionnaires. The frequency, percentages, mean and standard deviation. Assumption testing by t-test, One way ANOVA and Pearson’s product moment correlation coefficient were used analyze the relationship of the variable.

            The results revealed that the frequency of campaign exposure for reducing the global warming was at a less level. Overall of the finding was at a high level in perception and participation for reducing the global warming. In hypothesis testing, revealed the different gender had different levels of perception and participation for reducing the global warming at a significant level of 0.05. The frequency of campaign exposure to website media and conversation for reducing the global warming had negative correlation to perception and participation at a significant level of 0.05. The relationship between the perception and participation for reducing the global warming was at a moderate level and had positive correlation at a significant level of 0.05.