Journal of Social Sciences and Social Sciences Education Human Resource Management and Management Education Human Resource Management and Management Village or community Published in 2 editions each year, January - June, July - December.

ISSN 3027-7752 (Print)
ISSN3027-7760 (Online)

Vol. 20 No. 1 (2025): Valaya Alongkorn Journal of Humanities and Social Sciences under Royal Patronage (January-June 2025)

Journal of Humanities and Social Sciences Valaya Alongkorn under the Royal Patronage is established to serve as a medium for jointly disseminating research articles and academic articles in the fields of humanities and social sciences and to promote cooperation in the exchange of opinions, knowledge and works in the fields of humanities and social sciences, or other related fields, as well as research experiences between institutions. The journal publication is under the responsibility of the Faculty of Humanities and Social Sciences, Valaya Alongkorn Rajabhat University under the Royal Patronage. It is scheduled to be published twice a year (every 6 months), between January and June and between July and December in 2022, which is considered a great success of the journal. On the occasion that the Thai Citation Index Center (TCI) has certified the journal as Tier 2 (TCI Journal Classification Tier 2) from January 1, 2022 to December 31, 2024

In the 20th year, Issue 1, January - June 2025, Walailak Journal of Humanities and Social Sciences under Royal Patronage has also been certified in the TCI database, Group 2. The editorial team is still committed to developing academic work to create new knowledge that will be beneficial to the public. Therefore, the management structure, including the standards for consideration and screening, has been established and the ethics of publishing articles for the editorial team, experts and authors have been announced to operate under the same academic framework and standards.

Finally, I would like to thank all the editorial team, experts and the journal's production committee for their support and excellent performance. I sincerely hope that readers will benefit from this journal and be able to use it to their advantage. It can also be further developed in academic terms to create further progress in the fields of humanities and social sciences.

Published: 2025-06-30

DEVELOPING OF A COMMUNICATION MODEL OF CREATIVE TOURISM IDENTITY

Cholticha Rodgunphai, Chalakorn Udomukrit, Thenchan Thenchan, Tutchapong Kratuehon, Thitiphat Limsumlitnipa, Ronnaphob Nopsuwan

45-56

FACTORS INFLUENCING HEALTH LITERACY OF COVID-19 AMONG MEDICAL PERSONNEL IN THAI HOSPITALS DURING THE COVID-19 PANDEMIC

สมรรถพงศ์ ขจรมณี, ต้นสาย แก้วสว่าง

69-82

THE INFLUENTIAL FACTORS OF THE INTENTION TO USE SHOPEE APPLICATION, COMPARISON BETWEEN BANGKOK AND NAKHON-RATCHASIMA, THAILAND

Supakorn Seehatrai, Watcharanan Thongma, Danaikrit Inthurit, Winitra Leelapattana, Siriporn Kiratikranku

137-152

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