THE DEVELOPMENT PATTERNS WOVEN PRODUCTS MUDMEE FOR CREATE ECONOMIC VALUE FOLLOW THE CREATIVE ECONOMY. CASE STUDY WOVEN BAN MUANG HOM. PHITSANULOK PROVINCE.

Abstract

This research aims to 1) develop Mudmee cloth products design, Kaeng Sopa Sub-district, Wang Thong District, Phitsanulok Province. for making economic value-added in creative economy.  2) evaluating consumers' satisfaction toward Ikat (Mudmee)  textile products, Kaeng Sopa Sub-district, Wang Thong District, Phitsanulok Province. The research samples include: Muang Hom woven handicraft group of shawl fabrics  textiles,  tissue box, and strip. The tool that used in this study was questionnaire. The data were analyzed by percentage, mean ( ), standard deviation (S.D.).

              The results showed that the experts in the field of product design marketing evaluated the form of the shawl 3rdmodel (average 4.33) atthe high level. The tissue box form the 1st model (average 4.20) at high satisfaction level and the style of the 3rd shawl product model (average 4.12). The tissue box product 1st model (average of 4.00) at high level and the 1st strap model (average 3.99) athigh level.