TECHNOLOGY ACCEPTANCE, OWNER’S CHARACTERISTIC AND BUSINESS OPPORTUNITY INFLUENCE THE BUSINESS PERFORMANCE OF STARTUP BUSINESS

Abstract

This research aims to investigate the impacts of three variables; namely technology acceptance model (TAM), characteristics of entrepreneurial founding team, and business opportunity on the business performance of the firm. The data were collected by survey questionnaire from the members in founding team of Thai startup companies which have operated and already received the investment funds from investors. The study found that TAM and characteristics of entrepreneurial founding team have effect positively and directly on business opportunity. And the characteristics of entrepreneurial founding team and opportunity have positive effect on business performance. Additionally, the characteristics of entrepreneurial founding team is correlated positively and indirectly on business performance by having business opportunity as a mediator variable. The creativity and experience in the industry will affect the performance of the company. Business performance has a tendency to grow faster in the companies that develop quality products and services from customers' needs. Creating business opportunities from having new customers increase regularly with the novelty of products resulting in investors requesting to join the business.