FACTORS INFLUENCING THE PERFORMANCE OF THE FOOD AND BEVERAGE BUSINESS IN THAILAND
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Abstract
This research has the objective to study the level of factors influencing the performance of food and beverage businesses in Thailand. And study the influence of factors affecting the performance of the food and beverage business in Thailand. The researcher determined the sample group for this study to be executives at the level of department heads and above who work in business organizations in the food and beverage business category. That are registered on the Stock Exchange of Thailand only, totaling 300 people. The researcher analyzed the data. By collecting all received questionnaires. Used to analyze and process data. Using statistical packages for research Statistics used in data analysis in this study are as follows: frequency and percentage, mean and standard deviation. and analyze multiple regression equations The statistical significance used in the analysis was set at the 0.05 level.
The results of the research found that Level of factors influencing the performance of food and beverage businesses in Thailand at a high level. Business change factors It affects the operating results of the food and beverage business in Thailand to a high level.
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ลิขสิทธิ์บทความวิจัยที่ได้รับการตีพิมพ์เผยแพร่ในวารสารมนุษยศาสตร์และสังคมศาสตร์ วไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ ถือเป็นกรรมสิทธิ์ของคณะมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ ห้ามนำข้อความทั้งหมดหรือบางส่วนไปพิมพ์ซ้ำ เว้นแต่จะได้รับอนุญาตจากมหาวิทยาลัยเป็นลายลักษณ์อักษร
ความรับผิดชอบ เนื้อหาต้นฉบับที่ปรากฏในวารสารมนุษยศาสตร์และสังคมศาสตร์ วไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ เป็นความรับผิดชอบของผู้นิพนธ์บทความหรือผู้เขียนเอง ทั้งนี้ไม่รวมความผิดพลาดอันเกิดจากเทคนิคการพิมพ์
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