LOGO AND PACKAGING DESIGN FOR ENHANCEMENT OF ‘HOM-THONG BANANAS’ PRODUCTS: CASE STUDY OF BUENG KA SAM SUBDISTRIC, NONG SUEA DISTRICT, PATHUMTHANI PROVINCE

Abstract

The Golden Banana (Musa acuminata ‘Gros Michel’, Golden banana) planted in the area of ​​Bung Ka Sam Subdistrict, Nong Suea District, Pathum Thani Province, has been utilized to increase value through processing into prototype products for the community. Therefore, this study designed product branding and packaging for prototype products. Researchers collected data from sample groups using simple random sampling, including students, agriculturalists growing golden banana, consumers who have purchased or consumed golden banana, and individuals interested in generating additional income through processing graded golden banana. The product branding design that received the highest acceptance was named "Kluay Kluay Bung Ka Sam". Packaging design studied the relationship between the color of banana peel and the products, finding that the peel's fresh yellow-green color corresponds to the color code F6EB14. The overall perception and satisfaction ratings for packaging of banana sugar stick products, banana scones, and banana pancake flour received the highest scores of 4.80 ± 0.41, 4.90 ± 0.30, and 4.80 ± 0.41, respectively. The branding and packaging design communicate the uniqueness and storytelling of golden banana products from Bung Ka Sam Subdistrict, Nong Suea District, creating memorable and distinctive impressions in consumers, elevating agricultural products for sale in supermarkets and suitable as souvenirs to impress recipients.