PARTICIPATORY DEVELOPMENT OF YOK DOK WOVEN FABRIC PATTERNS OF THE TPS WEAVING COMMUNITY ENTERPRISE GROUP IN THA CHAI SUB-DISTRICT, SI SATCHANALAI DISTRICT, SUKHOTHAI PROVINCE

Abstract

The objectives of this research are 1) To study the cultural capital of the TPS Weaving Community Enterprise Group of Tha Chai Sub-district, Si Satchanalai District, Sukhothai Province. 2) To develop the Yok Dok Woven Fabric Patterns from the concept of the cultural capital
of the TPS Weaving Community Enterprise Group at Tha Chai Sub-district, Si Satchanalai District, Sukhothai Province. This research used mixed methods both qualitative and quantitative research methods. The research tools included focus group discussions and questionnaires
to collect data from a specific sample group: 10 members of the TPS Weaving Community Enterprise Group in Tha Chai Subdistrict, Si Satchanalai District, Sukhothai Province,
the community leader, 3 local wisdom scholars, 100 consumers, and the cultural capital model. Data analysis was conducted to determine the mean and standard deviation. The research results revealed that studying cultural capital in the following areas yielded significant insights: 1) Local wisdom, which include Ancient Gold and Silver Crafting, Candle Making, Buddha Amulet Casting, and Traditional Thai Dessert Making 2) Arts and Culture, which include Wat Phra Prang and Si Satchanalai Historical Park 3) Community Products, which include Ancient-patterned silver and gold, Butter-baked bananas, and Local textiles. The process of developing Yok Dok woven fabric patterns based on the concept of cultural capital involves the following: 1) Analyzing
the patterns of the original products, 2) Creating design ideas, 3) Disseminating and publicizing the designs, and 4) The results of the consumer satisfaction assessment for the Yok Dok Woven Fabric Patterns, in terms of aesthetics were very high with a mean value of 4.47 (S.D.= 0.59)