STUDY AND APPLICATION OF UNIQUE MON PATTERNS IN DEVELOPING TIE-DYE PRODUCTS IN BANG KHAYAENG SUBDISTRICT, MUEANG DISTRICT, PATHUM THANI PROVINCE

Abstract

            The objectives of this research were as follows: 1) to study and application unique Mon patterns for the development of tie-dye products in Bang Khayaeng Subdistrict, Mueang District, Pathum Thani Province, 2) to design and develop tie-dye products by applying unique Mon patterns, and 3) to evaluate the satisfaction with the tie-dye product designs derived from the application of unique Mon patterns. A mixed-methods approach was employed in this study. In the qualitative phase, data on unique Mon patterns and the needs for tie-dye product development were collected through observation and in-depth interviews with community leaders, local wisdom keepers, and residents of Mon descent, totaling 7 participants. In the quantitative phase, questionnaires were used to evaluate the product designs with 3 experts and to survey the satisfaction of 50 target consumers with the tie-dye product prototypes.

               The results showed that the development of tie-dye products based on unique Mon patterns of Bang Khayaeng Subdistrict consisted of three main patterns: the Eggplant Flower Pattern, the Star Pattern, and the Swan Tail Pattern. These patterns were applied in the design of five popular product types: shirts, hats, bags, pants, and shawls. The evaluation by the three experts indicated that all fifteen selected products were rated at a high level of appropriateness. The overall consumer satisfaction with the tie-dye product prototypes was found to be at the highest level, with a mean score of 4.32 (S.D. = 0.58). Consumers were most satisfied with the beauty of the patterns, followed by the appropriateness of the Mon pattern application.