INNOVATIVE GUIDELINES OF ENTREPRENEURSHIP EDUCATION MANAGEMENT OF ART DESIGN IN THE UNIVERSITIES OF SHANGHAI

บทคัดย่อ

This research objective to propose the innovative guidelines of entrepreneurship education management of art design in the Universities of Shanghai. Qualitative research methods were used in focus group discussion from the  collected using semi-structured interview and questionnaires for exploratory factor analysis. The focus group discussion by experts to verified both components and indicators are valid and there are five more components: Curriculum management, Teacher management, Team management, Incubation platform management, and Monitoring management, innovative guidelines of entrepreneurship education management from five components included 55 indicators, through data analysis, after focus group discussion by seven experts, a total of 32 guidelines were put forward, which provided a reference for relevant educational institutions and decision-makers to cultivate more art, design and entrepreneurial talents with innovative spirit and practical ability, and to promote the development of art and design industry and economic prosperity in Shanghai and even the whole country.