Developing University Citizenship Behavior’s measurement: Thai and U.S. Academic Contexts

Abstract

The purpose of this research was to clarify the definition of University Citizenship Behavior (UCB), and to make UCB more applicable in practical use. Exploratory sequential mixed-methods design was selected for this study to describe behaviors typically associated with UCB, and to develop UCB’s measurement which can be used in both Thai and U.S. learning cultures. This study was comprised of two phases. The qualitative method was conducted in the first phase. The in-depth interview technique was used to survey experts to confirm that UCB could be reasonably developed from Organizational Citizenship Behavior (OCB). Then, the in-depth interview technique was undertaken with undergraduate students from both Thailand and the U.S. in order to elicit what shared behavioral indicators reflect UCB. All indicators were subsequently integrated as dimensions, definition, and items for UCB’s measurement. Phase two consisted of the development of UCB’s measurement. After this study’s UCB measurement was developed, the quantitative method was used to validate it.