Published: 2026-01-31

Research Articles

Utilizing the COM‑B Model to Influence Low‑Glycemic Dietary Behavior in Urban Thai Adults with Prediabetes

Chavanant Sumanasrethakul, Araya Chiangkhong, Nittaya Sukchaisong, Kanokporn Imsakul

1-14

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The Effect of Punitive Supervision on Job Burnout Through Serial Mediation of Organizational Injustice and Work Alienation

Hany Mohamed Galal, Osama Mohamed Metwally, Mohamed Amr Amen, Christine Attia Yousef

15-29

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Guidelines for Promoting Positive Financial Behaviors to Enhance Thai Middle-Class Pre-Retirees’ Financial Well-Being

Rewadee Panich, Polthep Poonpol, Thasuk Junprasert

30-44

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Customer Incivility and Deviant Behavior Directed at Customers: Burnout and the Customer Orientation Paradox

Aritsara Thawornprasert, Worasan Thawornprasert

45-59

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A Mental Health Model of Students in State Universities and Colleges and Local Universities and Colleges in Negros Occidental, Philippines

Cye Sartiga, JJ Tauban, Reigner Ortega, Jayme Mariel Villanueva, Precious Beatingo, Arjay Alvarado, Alfredo Alave

60-74

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Behavioral Dimensions of Learning and Transmitting Conservation Laws among the Urak Lawoi Community in Southern Thailand: A Qualitative Research

Panuwat Pankaew, Abdullah Chelong, Rewadee Ungpho

75-87

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Behavioral Drivers of Digital Innovation in Vietnamese Import-Export Enterprises

Dao Mai Xuan, Ha Phan Thi Ngoc

88-104

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Review Article

Mapping Hedonic Motivation, Digital Influence, and Conspicuous Consumption Behavior: A Bibliometric Analysis

Albrian Fiky Prakoso, Waspodo Tjipto Subroto, Eka Hendi Andriansyah, Zain Fuadi Muhammad RoziqiFath, Ardhita Eko Ginanjar

105-119

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