Adding Value of Baisri Products from the Government Lottery

Abstract

This research study aims to: 1) study the general condition and consumer needs regarding factors in the marketing mix of Baisri souvenir products, 2) Create prototypes of Baisri souvenir products from the lottery and 3) Determine guidelines for creating Baisri souvenir products from the lottery. The population and sample were 5 experts and 400 tourists. Using interviews and questionnaires as research tools. Statistics used in data analysis include mean, standard deviation. and analyzed descriptive data. The results of the research found that 1) The general condition of Baisri souvenir products Baisri is a high-class Thai invention. That conveys delicacy and elegance from the making process until it appears as a complete piece of work. Therefore, it requires experience and advanced skills in invention, as for the needs of tourists who have handicrafts of Baisri souvenir products, At the highest level in every aspect by arranging the average from highest to lowest, it was found that the product side ( = 4.85, S.D. = 0.30), the price side ( = 4.80, S.D. = 0.54), the marketing promotion side ( = 4.65, S.D. = 0.59), and the distribution channel side ( = 4.54, S.D. = 0.62), 2) inventing prototypes of Baisri souvenir products from the lottery, it was found that experts chose the fifth model because of its beauty in terms of shape and artistic elements, and 3) Guidelines for inventing products Entrepreneurs should develop them to be exquisite, refined, of good quality, and have local characteristics.