Adaptation of Small Retailers for Community Development in Tongloung Sub-district, Phrao District, Chiang Mai Province.

Abstract

The objectives of this research were 1) to study the community context and operating characteristics of retail stores. 2) To study the method of adaptation of retail stores for community development in Thung Luang sub-district, Phrao district, Chiang Mai province. It is an action research in which an action research model is a method of seeking knowledge, population, sample group and co-researcher. The research used in the research consisted of 100 service users and purchasing products, 8 traditional retail stores in Thung Luang Sub-District, and 4 shops that volunteered to be joint researchers. Data collection and analysis by using a questionnaire, interview form, group discussion and satisfaction evaluation form. The results showed that.

1. In the context of the community in Thung Luang Subdistrict It was found that most of the population were engaged in agriculture. and some villagers create community products as additional income The livelihoods of most villagers are in a supportive manner. according to the traditional community
2. Adaptation of retail stores for community development It was found that if the retail stores in Thung Luang Sub-District community Traditional trading methods are still used. will not be able to make retail stores survive Therefore, every retail store needs to be renovated retail business. According to the components that have a total of 6 aspects: 1) store improvement 2) Adopting modern technology in management 3) Building a network of members 4) Building a good relationship with the community 5) Building a network of retail stores and 6) Delivery service.
3. Satisfaction in the adjustment of traditional retail stores in Thung Luang Subdistrict from customers who come to use the service and buy products It was found that the overall satisfaction in the adjustment of the retailers with an average score of 77.10 percent, which was in a very satisfactory condition.