Campaign Strategies of Candidates for Chief Executive of the Provincial Administration Organization

Abstract

The purposes of this article were 1) to study the political context affecting the campaign of candidates for chief executive of the provincial administration organization 2) to study the campaign strategies of candidates for chief executive of the provincial administration organization.In the past, the political context that affecting the election of chief executive of the provincial administration organization was under the influential families in that province, the patronage system in Thai society, the support of the politicians from Democrat Party or People Power Party, the campaign strategies of victorious candidates for chief executive of the provincial administration organization that laying in marketing segmentation concepts.