Logistics Management And Enhancement In Competition For OTOP Products In Sakon Nakon Province

Abstract

This research aimed to study patterns and methods of operation of OTOP entrepreneurs and manufacturers in Sakon Nakhon Province. To study the factors affecting operations in the production and distribution of OTOP products in Sakon Nakhon Province, and to propose logistics management guidelines and increase competitiveness for OTOP operators and manufacturers in Sakon Nakhon Province. In this regard, 193 questionnaires were randomly distributed. The hypothesis is statistically tested using statistical analysis program. The results indicated that there are strong relationships between OTOP entrepreneurs’ logistics need and implementation and enhancing their competitive advantage. In addition, factors have strongly contributed and effected logistics operations and implementation. The implications reflect that building and adopting an effective logistics strategy offers opportunities to create sustainable competitive advantage. Research in area of logistics designing and implementation to each particular OTOP product would be further conducted.