GOLD INVESTMENT BEHAVIORS OF WORKING-AGE PEOPLE IN BANGKOK METROPOLITAN

Abstract

The objectives of this research were: 1) to study the gold investment behaviors of working-age people in Bangkok metropolitan area; and 2) to compare the demographic factors of experienced investors with the decision to invest in gold bar of working-age people in Bangkok metropolitan area. This research employed a quantitative research. The sample consisted of 385 people who had experienced in investing in gold bar. Data were obtained with the use of a questionnaire and analyzed by descriptive statistic, t-test and one-way ANOVA. The research findings revealed that: 1) the majority of the working-age people was female, age between 40-59 years with a bachelor degree. The occupation was business owner with the average monthly incomes between 25,001-50,000 Baht. Investment behaviors were to speculate with 1-3 years investment experience and accept low risk. The sample mainly bought physical gold bar 96.5% at the gold shop in Chinatown area with the weight between 1-5 Thai Gold Baht per one-time investment and hold for more than 1 year. The expected return was more than 1,000 baht per one-time investment; and 2) the working-age people with different gender and age had no effect to the gold investment decision. But, the working-age people with different education level, occupation and monthly income level had an effect to the gold investment decision. The findings of this research can be used by Gold Traders Association and entrepreneurs for planning a marketing strategy and developing gold trader business.