FACTORS AFFECTING THE SELECTION SERVICE OF MICE FOR HOTELS AND RESORTS IN CHONBURI PROVINCE

Abstract

The MICE industry is organizing events that mainly serve business people who attend conferences and trade fairs, by presenting events and activities that create memorable experiences for exhibitors for providing a platform for events that are important to the national economy. The objectives of this research were (1) to study the behavior of meeting and seminar customers, (2) to study the level of selection of meeting and seminar services of hotel and resort business in Chonburi, and (3) to compare the selection of meeting and seminar arrangement services of hotels and resorts in Chonburi Province classified by personal factors and meeting and seminar arrangement behavior.

The researcher used a questionnaire as a tool to collect data from 385 people who used MICE services and tourists in Chonburi province. The statistics used in the research were frequency, percentage, mean, standard deviation, t-test, and F-test.

The research results show that

1) Most customers have held internal seminars, and held no more than 3 meetings, most venue selections are the sole chairman or head of the organization, reservations are made without a contract, and most venues are booked up to 3 months in advance,

2) Customers choose meeting and seminar services as a whole at a high level,

3) Customers with monthly income and experience in organizing different meetings choose to use the meeting and seminar services of hotels and resorts in Chonburi differently, while different gender, age, and level of education is no different, and

4) Customers with annual meeting numbers, venue reservation formats, and venue reservations differ in advance, choose to use the convention and seminar services of the hotel and resort business in Chonburi province differently, Customer with different types of jobs, and decision-makers Choosing to use is no different.