MODEL OF STRATEGIC MANAGEMENT, ORGANIZATIONAL CLIMATE, WORK PERFORMANCE AND DYNAMIC CAPABILITY AFFECTS COMPETITIVE ADVANTAGE OF WORKER’S STEEL ROOF BUSINESS IN BANGKOK AND SURROUNDING AREAS

Abstract

This research article is part of the dissertation on strategic management models on organizational environment, operational potential, and the dynamic abilities which affects to the competitive advantage of employees in steel roofing industry in Bangkok and surrounding areas. Which aims to study 1) level 2) direct and indirect influence 3) create the strategic management model, organization environment, operational potential and the dynamic abilities which affects to the competitive advantage of employees in steel roofing industry. This research has deployed the mixed method of qualitative and quantitative methodology. The used population was the 440 employees which been working for steel roofing 24 companies in Bangkok and surrounding areas. The data has analyzed by the statistic utility program. The qualitive method was conduct through in-depth interview with qualified 9 purposive sampling expertise. Meanwhile, observation among group discussion was made. The study found that 1) organization environment, the competitive advertence, the strategic management, operation potential and the dynamic abilities were in high level (4.17) 2) The competitive advertence has .01 level of positive direct influence from the operational potential and dynamic abilities, while indirect influence was 0.427 and 0.405 orderly. Besides, it has indirect influence positively from organization environment with .01 which equal to 0.244 by using 4 factors which can be described as competitive advantage as 50.30 percent. And 3) The strategic management, organization environment, the operational potential, the dynamic abilities all influence to the competitive advantage of the employees in steel roofing company. SCASW Model has found the important factor which caused from the leadership strategy, the business costing and the adaptation of employees. All of these factors has support the operation behavior of the employees which effects to the competitive advantage.