The Study of Potential and Strategies to Ecotourism in Ban Kholng Ta Perm, Phra Samut Chedi District, Samut Prakan Province

Abstract

The purpose of this research was threefold: 1) to analyze the ecotourism potential of Ban Khlong Ta Perm, Phra Samut Chedi District, Samut Prakan Province; 2) to develop participatory ecotourism activity sets for the community; and 3) to propose strategic guidelines for sustainable ecotourism development centered on community participation. The research employed a mixed-methods approach, combining qualitative research–through in-depth interviews, participatory observation, and field studies with a quasi–experimental method utilizing community-based ecotourism activity modules. The target group comprised 30 individuals, including community leaders, youth, women’s groups, and local entrepreneurs.

Findings revealed that Ban Khlong Ta Perm possesses rich natural resources such as mangrove forests, canal ecosystems, and biodiversity, as well as strong social and cultural capital, including intergenerational relationships and local wisdom. The qualitative data confirmed the community’s readiness and enthusiasm for ecotourism. The experimental activities significantly improved participants' knowledge, attitudes, and behaviors regarding conservation and tourism management.

Strategic analysis using SWOT and TOWS matrices resulted in the formulation of four strategic directions SO, WO, ST, and WT and the development of a “Strategic Model for Sustainable Ecotourism Development in Ban Khlong Ta Phoem.” This model links input factors, participatory processes, and desired outcomes, such as increased community income, enhanced environmental awareness, and long-term socio-cultural sustainability.

The study recommends that local administrative bodies, educational institutions, and the private sector collaborate to provide structural, financial, and knowledge-based support. It also encourages further comparative research on ecotourism management across different ecological zones in Thailand.