The Key Success Factors of Ban NoenSadao Broom Producer-The Small and MicroCommunity Enterprise (SMCE) at Ban NoenSadao, Moo. 10, NongTaNguSub-district, BanphotPhisai District, NakhonSawan Province

Abstract

Research on Success Factors of Ban Noen Sadao Broom Community Enterprise, Village No. 10, Ban Nong Ta Ngu, Banphot Phisai District Nakhon Sawan Province The objectives were 1) to study the factors affecting the broom community enterprise; 2) to study the concepts and methods of management of the broom community enterprise. In this research, a combination of research methods was used. between qualitative research and quantitative research using interview forms and questionnaires. The target population obtained from a specific selection. Ban Noen Sadao, Village No. 10, Nong Ta Ngu Subdistrict, Banphot Phisai District Nakhon Sawan Province, 55 samples. Specifically selected from community leaders and representatives of 15 members of the professional broom group. The research instruments were interview forms and questionnaires. collect information data analysis by using average and percentage statistics.

          Results of the research 1) In terms of organizational management, there was an operational plan. structure is defined Clear division of duties and responsibilities In order to create cooperation and unity among the members of the group 2) In the production aspect, there is a production plan and a distribution plan in the form of retail, wholesale trade, building a broom network. community market Products are publicized to consumers through various media. 4) Finance and accounting. There is a systematic accounting There is a working committee There is evidence of income and expenses. 5) Welfare. Allocate annual profits to group members. Provide welfare for group members such as funeral expenses, loans, etc.