THE DEVELOPMENT OF NAKLUA COMMUNITY MANAGEMENT MODEL TO BE TOURISM DESTINATION IN PHETCHABURI PROVINCE

Abstract

The objectives of this research were to: 1) study the condition of Naklua community to be tourism destination in Phetchaburi Province; 2) develop Naklua community management model to be tourist attraction in Phetchaburi Province; and 3) confirm the Naklua community management model to be tourist attraction in Phetchaburi Province. The search was conducted with the Research and Development Methodology. The study area was Naklua community in Phetchaburi, including 5 sub-districts; Ban Laem, Bang Khun Sai, Bang Kaew, Laem Pak Bia and Pak Thale in Ban Laem District which has an area adjacent to the Gulf of Thailand and has the largest salt farming area in Thailand. Informants and Key informants in the study were: 1) 20 entrepreneurs, villagers and tourists who visited Naklua community tourist attraction, were collected through observation and interviews; 2) entrepreneurs, community leaders and relating peoples in Naklua community area, a total of 15 persons. The data were collected by in-depth interviews. The research tool was interview questions. The data was collected from January 2021 to May 2022, and they were analyzed by content analysis.

The findings of the study were as follows:

1. Naklua community tourist attraction in Phetchaburi was an area with outstanding in its unique tourism resources, wisdom in salt farming, there were natural resources in the area of fertile mangrove forests. There was a conservation area for seabirds and migratory birds, a way of Naklua community life and the sea gypsies. Each aspect could be promoted as a tourism activity that can generate more income for people in the community from their main occupation. Information from the interviews indicated that the participation of all sectors in the management of tourist attractions should be supported. Including creating awareness perception and understanding of sustainable tourism development of Naklua community in Phetchaburi.
2. The Naklua community management model to be tourism attraction in Phetchaburi Province was the “APPA MAC Model” consisting of 1) A : Awareness; 2) P: Participative Management; 3) P: Planning to Sustainability; 4) A: Attractions; 5) M: Man; 6) A: Amenities; and 7) C: Coordinating, which this development focused on community participatory management, awareness of social context and values and self-reliance. The results of the suitability assessment from experts and community leaders found that the Naklua community management model to be tourist attraction in Phetchaburi Province was suitable for use at a high level.
3. Results of certification of the Naklua community management model, the opinions of experts certified that the developed model could be used as a guideline for developing the tourism management model to be Naklua community tourist attraction for sustainable development.