BUA BOK OIL: GUIDELINES FOR PROMOTING THE OCCUPATIONAL GROUP TO THE BUSINESS COMMUNITY. A CASE STUDY BAN SAIPAYHAN WOMEN’S GROUP VILLAGE NO.15 THAKHEUN SUB - DISTRICT THA SALA DISTRICT NAKHON SI THAMMARAT PROVINCE THAILAND

Abstract

            The objectives of this research article were: 1) to study development of the occupational group of the business community; A case study Ban Saipayhan women group, Village No.15, Thakheun Sub-district, Tha Sala District, Nakhon Si Thammarat Province, 2) to study the problems of the occupational group for the business community; A case study Ban Saipayhan women group, Village No.15, Thakheun Sub-district, Tha Sala District, Nakhon Si Thammarat Province, and  3) to study the guidelines for promoting the profession to the business community; A case study Ban Saipayhan women group, Village No.15, Thakheun Sub-district, Tha Sala District, Nakhon Si Thammarat Province. This research was qualitative research conducted by documents study and specific sampling interviews. The sample were selected from women’s Bua Bok Oil makers of Bansaipayhan. The sample were divided into 2 groups: 1) a group of Bua Bok Oil makers, and 2) a group of Bua Bok Oil supporters. The sample were 12 persons. The sample were the persons who well known about Bua Bok Oil process more than 5 years. The data was analyzed and summarized to cast an overview and found that: 1) The development of the occupational group for the business community consisted with four steps: 1.1) establishing a group, 1.2) operation processing, 1.3) expanding group, and 4) harmonizing. 2) The problems of the occupational Group for the business community, there were several problems following:  2.1) production, 2.2) packaging, 2.3) promotion, and 2.4) marketing. 3) The guidelines for promoting the occupation group to the business community such as 3.1) production, 3.2) packaging, 3.3) promotion, and 3.4) marketing.