PROMOTING MORALS AND ETHICS WITH THE DEVELOPMENT OF QUALITY OF LIFE IN COMMUNITY: LESSONS LEARNED OF PROMOTING NATIONAL MORALITY PRACTICES IN THE CONTEXT OF THE CENTRAL REGION OF THAILAND

Abstract

          The objectives of this research were to: 1) study the situation of morality and ethics promotion and the development of the quality of life of the community in the context of the central region of Thailand, and 2) present guidelines for promoting morality and improving the quality of life of the community. The study was qualitative research by document data analysis, in-depth interview, focus group. Key informant were divided into: Representatives of stakeholders for moral promotion in the area of Phra Nakhon Si Ayutthaya Province and Ratchaburi Province of 30 people, selecting a specific sample. By descriptive data the content analysis and summarize the overview. The results showed that 1. Promote morality, ethics and improve the quality of life of communities in the context of central Thailand. It consists of 3 factors: 1.1) inputs factors include participation in community activities, personnel, budget and materials. Budget, materials and participation activities, 2) process factors include application, adequacy, application discipline, integrity, and application spirit, and 1.3) influencing factors of cultural heritage protection activities. And 2. guidelines for promoting morality and improving the quality of life of the community there are 3 aspects: 2.1) the readiness of the community to be a moral community, 2.2) the use of cultural capital to create a career and income, and 2.3) the relationship between religious principles and life. Therefore, the promotion of morality and ethics must be connected, not fragmented, and in a way of life. By recognizing religious principles, it is believed that religious principles are the anchor to be good in society. and linking religious principles to life.