PUBLIC SERVICES INNOVATION AND LOCAL DEVELOPMENT ON SOCIAL AND CULTURE BASED ON GOOD GOVERNANCE PRINCIPLE OF SUB-DISTRICT ADMINISTRATIVE ORGANIZATION IN BAN PHAEO DISTRICT SAMUT SAKHON PROVINCE

Abstract

Purposes of this study were to synthesize public services innovation and local development on social and culture based on good governance principle of sub-district administrative organization in Ban Phaeo District, and to use findings from this research to develop a knowledge set. This study was of a mixed method, starting from documentary research, and then survey research as a survey was carried out to collect information from 444 local voters sampled by convenience sampling. The survey data was analyzed using a computer program. The qualitative part was done through in-depth interview of 30 key informants who were notable persons, and two focus group discussions, each with 10-12 stakeholders of the local services. The analysis of data uses content analysis. The study found that the sample group gave a high rating of sociocultural service innovation of the sub-district administrative organization ( = 3.62, S.D. = .773), and compliance with the good governance principle in sociocultural services ( = 3.71, S.D. = .702). Some sub-district administrative organization were not found to have sociocultural public services innovations, while some had reputable innovative public services such as house repair program, elderly development program, Mon wisdom conservation project, housewife vocational skills development. The research result and finding were used to develop a knowledge set, consisting of the general area condition, context and potential of the sub-district administrative organization, and public service based on good governance principle.