THE SUSTAINABLE PARTICIPATORY TOURISM MANAGEMENT OF THUNG HUA MUEANG COMMUNITY FOREST, THA PRADU, NATHAWEE, SONGKHLA PROVINCE

Abstract

The Objectives of this research article were to study problems of to tourist attractions of the sustainable participatory tourism of Thung hua mueang community forest and recommendations for the sustainable participatory tourism of Thung hua mueang community forest. The qualitative research methodology and key informants are community leaders, community representatives, hotel operators, transport business operators, souvenir merchandise business operators, food and beverage business operators, tour business entrepreneurs, Songkhla tourism association, government agencies and related academics. Used a method to select 20 persons namely and was used in depth interviews, community survey, participatory and non-participatory observation and focus group. The analysis data from documentary research and field visits, screens and validates data in a triangulation and inductive descriptive. The results showed that 1) The problems in the operation of the tourism business sustainable Thung hua mueang community forest were 5 components (5A’S) problems with tourism attraction, problems with tourism activities, problems with tourism access, problems of tourism facilities and problems with accommodation in tourist spots. 2) Recommendations the guidelines for sustainable tourism management Thung hua mueang community forest consist of the development of tourism network for joint development of 3 sectors: government, public, private sectors to participate in the exchange and set service standards, and community members should be involved in various actions such as public relations tourist attractions through various online media and preservation of culture and traditions in order to preserve the way of the community, Preserve the place and the environment to be the nature of community forest.