INTEGRATION OF LOCAL COMMUNITY NETWORK TO CREATE THE PROPOSAL FOR THE STRATEGIC DEVELOPMENT OF SANG KHOM DISTRICT, NONG KHAI PROVINCE

Abstract

This research article aimed to 1) study community integration in Sang Khom District, Nong Khai Province, through the establishment of a local community network, and 2) analyze the potential of the area and the local community network to propose the strategic development in Sang Khom District, Nong Khai Province. The research followed a policy-oriented approach and utilized data collection methods, including surveys, participatory observations, and group interviews. The sample group consisted of 40 representatives from local community networks in each sub-district of Sang Khom District, in which the sampling criteria was based on voluntary consent. The data was collected using semi-structured interviews, and the analysis employed SWOT analysis and TOWS Matrix. The research findings revealed that community integration efforts for the community network had resulted in a network comprising 4 groups: community leaders, local government organizations, educational institutions, and occupational groups. The Sang Khom District Chief chaired the network, with Udon Thani Rajabhat University as the central coordinator. The network was named "UDRU ANI Local Community Network, Sang Khom District, Nong Khai Province.” The internal potential includes numerous occupational groups and the production of agricultural, livestock farming, food processing, and tourism. However, weaknesses exist are the lack of skills development for occupational groups and issues related to communication between the government sectors and the public. The external potential includes opportunities related to natural resources and the national, regional and provincial strategies that promote ecotourism. The threats involve social issues and that the district is a border area that is far from the provincial center. Finally, the potential analysis resulted in 3 strategies (with 7 sub-strategies) which are:1) strengthening the local community's economy, 2) fostering local community networks, and 3) managing problems and crises.