THE DEVELOPMENT OF A COMMUNITY-BASED TOURISM MANAGEMENT MODEL ON THE BASE OF CULTURAL CAPITAL TO ENHANCE CREATIVE ECONOMY IN "OLD TOWN", PHETCHABURI PROVINCE

Abstract

The objectives of this research article are: 1. To study the conditions and needs for community tourism management based on cultural capital to strengthen the creative economy. “Old City Area” Phetchaburi Province and 2. Develop a community tourism management model based on cultural capital to strengthen the creative economy. “Old Town Area” Phetchaburi Province It is qualitative research. A sample group of 30 people, in-depth interviews of 25 people, focus group discussions of 5 people, was an objective selection. This tool is a structured questionnaire. The sample selection criteria were community leaders. People involved in tourism management People who have at least 3 years of experience in tourism management and are willing to provide information for research purposes. The content analysis was checked for quality using triangulation and presented descriptively. The results of the study found that: 1) Conditions and needs for community tourism management based on cultural capital to strengthen the creative economy. “Old City Area” Phetchaburi Province, found that Phetchaburi is a province with economic costs. Society and culture The seven guidelines for developing and preserving the old city include 1.1) Participation and public relations for civil society participation from the beginning 1.2) Raising awareness 1.3) Conservation and sustainable development through the establishment of 1.4) Promoting quality of life 1.5) Preventing threats 1.6) Saving energy and the environment and 1.7) Care and maintenance of buildings and public facilities and 2) Development of tourism management models by Community based on cultural capital To strengthen the creative economy “Old Town Area” Phetchaburi Province Comes out in the form of “HICLEET MODEL” as a mechanism to promote sustainable community tourism management based on cultural capital to be a mechanism to promote community tourism management based on cultural capital to be sustainable in other dimensions of tourism.