DEVELOPMENT OF SWEET SEA FISH PACKAGING TO ADD VALUE ZONE PRODUCTS NAKHON SI THAMMARAT PROVINCEDEVELOPMENT OF SWEET SEA FISH PACKAGING TO ADD VALUE ZONE PRODUCTS NAKHON SI THAMMARAT PROVINCE

Abstract

This research has the objective 1) develop sweet sea fish packaging 2) To evaluate the packaging of sweet sea fish. of zone products Nakhon Si Thammarat Province This research uses research and development processes. Divide the research into 2 phases. Phase 1 develops sweet sea fish packaging. Phase 2 evaluates packaging. The sample group in the research was divided into 2 groups: the first group was experts. and representatives of the producer group, totaling 8 people. Selected using purposive sampling, data collection using Focus Group Discussion, evaluation of prototypes. The second group is consumers who have previously consumed sweet sea fish. Zone products Nakhon Si Thammarat Province Selected by random chance from 100 consumers who have previously purchased the product. By collecting data from packaging evaluation questionnaires. The research results found that Development of sweet sea fish packaging Zone products Nakhon Si Thammarat Province by experts and experts Results of evaluating the characteristics of sweet sea fish product packaging. The overall picture is at a high level. ( = 4.10, S.D. = 0.68) and when sorting the evaluation. The materials used to make the packaging are appropriate ( = 4.33, S.D. = 0.65) Next, the packaging can protect the product from damage very well ( = 4.33, S.D. = 0.75) and the development of sweet sea fish packaging. Zone products Nakhon Si Thammarat Province by consumers. Results of evaluating the characteristics of sweet sea fish product packaging. The overall picture is at a high level. ( = 4.25, S.D. = 0.63) when sorting the evaluation. The materials used can help create identity and add value appropriately ( = 4.41, S.D. = 0.74), followed by the materials used to make the packaging are appropriate ( = 4.33, S.D. = 0.55).