DEVELOPING CHARACTERISTIC PROACTIVE YOUNG ENTREPRENEURSHIP ELEMENTS AND BEHAVIORAL INDICATORS AMONG HIGH SCHOOL LEARNERS

Abstract

The objectives of this research are as follows: 1) to develop proactive young entrepreneurship characteristics (PYEC); 2) to develop behavioral indicators among high school students. Data was gathered from business operator-related concepts, theories, document analysis, and research. Entrepreneurship was synthesized with proactive behavior by searching the databases Google Scholar, SCOPUS, and ThaiLIS, as well as online graduate theses and domestic and international youth entrepreneurship development courses from 1990 to 2023. 28 issues were repertoried. In addition, in-depth interviews were conducted until the data was saturated, validated by 12 experts. Characteristics and elements were synthesized and index of item objective congruence (IOC) analyzed. Results were an index value between 0.60 - 1.00 or very good consistency level, including suggestions and opinions. These findings imply that high school learner PYEC requires understanding successful entrepreneurial characteristics and attitudes, personal abilities and interests, seeking contextual opportunities, self-confidence, creativity, and designing a work plan with guidelines to prevent future risks. Effective communication design consists of three elements: 1) three behavioral indicators designing value through identity; 2) three behavioral indicators creating new ideas ; and 3) two behavioral indicators conveying powerful communication.