FACEBOOK MEDIA MANAGEMENT OF THUNG SONG MUNICIPALITY NAKHON SI THAMMARAT PROVINCE

Abstract

This research had the objectives of 1) studying the policy for using Facebook media of Thung Song Municipality, 2) studying the plan for using Facebook media of Thung Song Municipality, and 3) studying the guidelines for developing the use of Facebook media of the municipality. Thung Song City It was qualitative research. Data were collected through in-depth interviews with people directly involved in the use of Facebook media by Thung Song Municipality and an academic advisor on political communication and local government. A specific group, totaling 9 people, was selected, and the data were analyzed to draw conclusions. The results of the research found that 1) The policy for using Facebook media of Thung Song Municipality consisted of the concept of using media to create knowledge and understanding about communication. Principles of using Facebook media were that people must receive news from the municipality thoroughly, in line with new communication channels that are easily accessible to citizens to create communication participation. The goal was to create knowledge, understanding, and a positive attitude in the audience. Guidelines were established for building a communication network and expectations for building sustainable strength for the city. 2) The plan for using Facebook of Thung Song Municipality consisted of analyzing target groups affected by suffering, a plan for sharing new and traditional media, a production plan that differentiates content design, and an evaluation plan. There was a main page admin with communication and technology skills to monitor, follow, and listen to stories to solve immediate problems. 3) Guidelines for developing the use of Facebook media by Thung Song Municipality consisted of focusing on influential messengers of ideas from the content management network that responds to the needs of the receiver. Creative media and activities were outlined to encourage participation.