DEVELOPMENT A TOURISM MODEL INTEGRATING THE THREE DHRAMAS OF PHOK YAI VILLAGE LINKING WITH FOOD AND WELNESS TOURISM ROUTES IN SAKON NAKHON PROVINCE

Abstract

The objectives of this research are: 1) develop a tourism model integrating the three Dharmas at Phok Yai village linking with food and wellness tourism routes in Sakon Nakhon province 2) develop food and wellness tourism souvenir products from the resource base and local wisdom 3) evaluate the prototype of tourism model. Mixed methodology was conducted that consists of qualitative and quantitative research. The samples of developing the prototype tourism model were 50 of key factors who were involved in community-based tourism of Phok Yai village. They were derived by purposive samplings. The samples of evaluating the implementation the prototype tourism model were 200 tourists. They were derived by accidental sampling. The research instruments used to collect data were in-depth interview, focus group discussion and questionnaires. Statistics used in data analysis include content analysis, frequency, mean, percentage, and standard deviation. The result of the research found that 1) the formulated tourism model takes the community’s way of life combined with faith in Buddhism as the core and then connects and integrates into the tourism activity of Dhrama in each aspect with an important tourism identity: Dhrama cruise, storytelling of the community through drama and nature tour to see and learn the community’s way of life. 2) the 3 prototypes of tourism souvenir products on food and wellness are herbal fermented fish chili paste, Indigo dye in printed style, and herbal dishwashing liquid. 3) Results of the evaluation of the implementation of the prototype tourism model, the overall picture is at the highest level with an average of 4.53, equivalent to 90.60 percent.