LOGO AND LABEL DESIGN FOR CURRY PASTE PRODUCTS OF KOH MEE HERBAL CURRY COMMUNITY ENTERPRISE, KHLONG HAE SUB-DISTRICT, HAT YAI DISTRICT, SONGKHLA PROVINCE

Abstract

The objectives of this study were to study the guidelines for developing and selecting suitable logo and label designs for curry paste products of the Koh Mee Herbal Curry Community Enterprise, Khlong Hae Sub-district, Hat Yai District, Songkhla Province. This study used the qualitative research methodology. The key informants consisted of representatives from the Koh Mee Herbal Curry Community Enterprise, Khlong Hae Sub-district, Hat Yai District, Songkhla Province, a government agency (Khlong Hae Town Municipality), and leaders of Koh Mee Community. The data were collected through the interviews, observations, and community participation. The data obtained were used as basic information for the design guidelines. The key informants were the leaders total 15 people It was found that Design 1 was chosen by the most participants and stakeholders, followed by Design 3, Design 2, and Design 4, respectively. This is due to the fact that this design features the black bear image, reflecting the community’s name and identity. The label background is in reddish shades such as the maroon/carmine, russet, auburn, marigold, cide and rust in order to make it stand out and suitable for food products. The label features illustrations of the key ingredients of curry paste, like turmeric, chili, lemongrass, kaffir lime leaves, pepper, garlic, and so on, in order to demonstrate that the products are made with readily available, locally sourced ingredients. The Koh Mee Sub-district’s mountain range is used as the background, signifying that the curry paste products are produced in the Koh Mee Community. The container is made of clear plastic for a clear vision of curry paste inside. Each container features a tight-closing locking cover that makes it simple to open, store, and transport. It is also possible to stack the containers on top of one another. The packaging and label re produced using a straightforward production method that need minimal labor. Furthermore, the packaging can be stored at low temperatures without damage.