THE LINGUAL CHARACTERS FROM THE PLACE NAME SIGNS IN CHIANG MAI PROVINCE RELATED IN THE LANGUAGE LANDSCAPE

Abstract

This research article are classified two issues. The first issue is that the languages of place–name signs in Chiang Mai Province and the second issue is that the methods of language in place–name signs in Chiang Mai Province. From collecting information of place name signs in Chiang Mai Municipality Office, Chiang Mai District Chiang Mai Province represents the image of space also including the conceptual frameworks used in this article is the Linguistic Landscape theory. The result of study presents that the usage in information of 3,431 place-name signs in Chaing Mai Province studied in this research can classify other languages in place-name signs in Chaing Mai Province such as, Thai Language, Lanna Language, English Language, French Language, Chinese Language, Japanese Language, Korean Language, Arabic Language and Burmese Language which can be identified the vary in this area and the nature of language in this area; therefore, the Multilanguage results in “Globalization”. After that, the methods of language in place–name signs in Chiang Mai Province are composed of the mixed languages, the transliteration, the abbreviation, the homophone and the humor word so as to be modernization, internationality of communication, the outstandings and the attraction to persuade the people passing this place for using service in this place by advertisement and the public relations from place–names.