THE DESIGN AND CREATION OF PATTERN AND MASCOT TO EXPRESS LOCAL IDENTITY AND PROMOTE CREATIVE ECONOMY OF SAM-NGAM THABOT SUBDISTRICT, HANKHA DISTRICT, CHAINAT PROVINCE

Abstract

This Research aims to discuss the following issues: 1) to study the identity of the community Sam Ngam Tha Bot Subdistrict, Han Kha District, Chainat Province 2) To design patterns and mascots from the identity Sam Ngam Tha Bot Subdistrict, Han Kha District, Chainat Province 3) To evaluate the design and creation of patterns and mascots on community products. to communicate local identity Promote the creative economy Sam Ngam Tha Bot Subdistrict, Han Kha District, Chainat Province. Study of mixed methods research quantitatively Use the tool as a questionnaire. The sample group consisted of 100 people in the Sam Ngam Tha Bot Subdistrict, Han Kha District, Chainat Province by purposive selection. Statistics were analyzed using frequency, percentage, mean, and standard deviation. By choosing specifically and qualitative Use tools such as in-depth interviews and focus groups. Key informants include community representatives, farmers, and villagers in Sam Ngam Tha Bot Subdistrict, Han Kha District, Chainat Province. Synthesize the design ideas from the outstanding things of the area, including White cucumber pomelo The community has registered the GI Geographical Indication and reduced the details to suit the design of creative patterns and mascots on community products. to communicate local identity Promote the creative economy The results of the research are divided into 4 topics: identity data, namely the origin of community names, important places, and outstanding things. tradition and culture Pattern design results and mascot design results and results of pattern and mascot evaluation Statistics used in data analysis include mean and standard deviation. The results of the evaluation of the pattern design were evaluated at the overall level of good ( = 4.34, S.D. = 0.58) and the results of the evaluation of the mascot design In researching the design and creation of patterns and mascots on community products to communicate local identity Promote the creative economy Sam Ngam Tha Bot Subdistrict, Hankha District, Chainat Province has overall evaluation results at the good level. ( = 4.35, S.D. = 0.49)