DEVELOPMENT OF MANAGEMENT STRATEGIES FOR PRIVATE HIGHER EDUCATION INSTITUTIONS UNDER UNPREDICTABLE SITUATIONS

Abstract

This research article the objective is to analyze unpredictable situations with the VUCA concept and develop management strategies of private higher education institutions to deal with unpredictable situations. Use a questionnaire was used with a sample of 375 teachers and personnel from private higher education institutions out of a total of 14,745 people using the Krejci and Morgan method analyzed with averages linked to VUCA created strategies based on the blue ocean strategy. The four-point framework for action is eliminate, reduce, raise, and create. The results of the study found that, 1) The unpredictable situations; In the academic field, there is the greatest uncertainty regarding the development of private higher education that cannot reach global competition. In terms of research and innovation, there is uncertainty about not receiving government budget support. In terms of academic services, there is ambiguity regarding the administration's policy in supporting a limited budget. And in terms of management and leadership development, there is ambiguity regarding people management. 2) A strategic plan was obtained in 4 areas: 2.1) Academic strategy is to carry out academic work by considering social changes as the main focus and develop it into a higher level of competition, 2.2) Research and innovation strategy is to set research as the main burden in place of teaching work. Promote innovative research to meet the needs of society and industry. Create cooperation with the government sector and create policies to support research, 2.3) Academic services strategy is to enhance cooperation with the public and private sectors. Policy on generating income and process for proactively recruiting students and analyze the rapidly changing needs of service recipients, and 2.4) Leadership development strategy is to promote and develop leadership for department level executives to keep up with changes. Promote vision, leadership, and management in times of crisis. Raise workers' sensitivity and timeliness to change.