PRESENTATION STRATEGIES FOR ECOLOGICAL CONSCIENCE IN CHILDREN’S LITERATURE: A CASE STUDY OF “MO YAI NOI” BY KITISAK SRIKAEWBOWORN

Abstract

This research aims to analyze the presentation strategies for ecological conscience in the children’s literature: “Mo Yai Noi” by Kitisak Srikaewboworn. This is a qualitative research study employing the conceptual frameworks of presentation strategies and ecocriticism. The research findings reveal five strategies for presenting ecological awareness concepts: 1) Presentation through plot structure - the author crafts the plot so that the characters are connected to nature from beginning to end. 2) Presentation through characters - the main characters are named to convey ecological implications, and creates characters that are either nature-friendly or embody ecological awareness. 3) Dialogue: Through dialogue, the characters’ personalities, habits, and views towards nature are expressed, embedding ecological ideas within their interactions. 4) Setting: Five types of settings are identified, including natural environments, man-made environments, temporal settings or periods, the living conditions of the characters, and abstract environmental settings. 5) Tone: The author’s tone varies from one of admiration for nature, to persuasive in advocating for its conservation, serious in provoking thought, and melancholic. The children’s literature “Mo Yai Noi” is a prominent example of green literature, distinguished by its focus on nature and the environment. Particularly notable is the inclusion of the benefits of various medicinal plants that can treat a range of ailments through traditional herbal medicine. This aspect underscores the profound connection between humans and nature. The literature plays a significant role in instilling a sense of environmental conservation in its readers, especially among children and young people.