THE DEVELOPMENT OF CULTURAL TOURISM LEARNING MANAGEMENT MODEL WITH YOUNG TOURIST GUIDES BY COMMUNITY PARTICIPATION

Abstract

This research aimed to: 1) Develop a cultural tourism learning management model using youth tour guides with community participation, and 2) Propose recommendations for promoting cultural tourism and integrating knowledge across various sectors. The study employed a research and development (R&D) approach with participatory action research (PAR) methods. Data collection tools included in-depth interviews and focus group discussions, validated by three experts for content validity using the Index of Item-Objective Congruence (IOC). The target group was selected purposively, consisting of 20 key informants: 1) Six educational personnel, 2) Five students, 3) Three parents, and 4) Six local government officials. Data analysis was conducted through content analysis and overall summary. The research was approved by the Human Research Ethics Committee of Srinakharinwirot University. The results found that 1) The model for cultural tourism learning management through youth guides emphasizes community participation in activities and educational design. This model can be categorized into 4 main stages with 14 sub-stages as follows: Stage 1: Needs Analysis 1) Meetings with experts 2) Meetings with local communities 3) Meetings with training sites Stage 2: Drafting and Designing 1) Drafting the research project 2) Designing the learning plan Stage 3: Experiential Training 1) Recruitment and selection 2) Workshops 3) Experiential training 4) Project evaluation Stage 4: Conclusion 1) Lesson learned documentation 2) Data analysis 3) Developing promotion guidelines 4) Conclusion, and 2) The guidelines for promoting cultural tourism through integration with various sectors consist of three approaches: 1) Building a shared sense of identity. 2) Establishing cultural promotion groups. 3) Developing mechanisms for local cooperation.