THE COLLECTIVE IDENTITY OF THE CAUSE OF VIOLENCE IN THAI SOCIETY TO THE MODEL OF KNOWLEDGE, THE USE OF STORYTELLING AND IDENTITY CREATION FROM CARTOONS TO SUPPORT THE RESISTANCE TO VIOLENCE AND SEXUAL HARASSMENT IN SOCIETY

Abstract

The objective of this research study is to 1) Find the common identity of the causes of violence in Thai society and 2) Create knowledge about the dimension of creative work. The art of creating identity from storytelling using channel cartoons as a base Which will lead to a way to create awareness for people about how to reduce violence and sexual harassment to people in society. This research conducted research conducted research to create ideas or concepts. Creative works based on research based on finding information from research methods as creative work by giving them as a tool to lead to new knowledge in research. By using foundation research as a systematic qualitative research It is a qualitative research method. To present it is a conceptual framework theory. Explain the process of events on the issue of researched. This research uses an in-depth interview method with experts in solving violence problems and people to analyze and develop storytelling models through cartoons. Target representative selection criteria (Try Out) using specific sampling (Purposive Sampling) Classified by male and female equally, 30 people and classified by age range of at least 18 - 29 years old. It is an age group that has experience and understanding of storytelling and the use of cartoon media. The results of the study found that channel cartoons are effective tools. The experimental results found that the use of cartoon channels in communication. Presenting images that are consistent with the content and using images to create meaning in each channel of the cartoon is important to convey emotions and atmosphere. Which has a great impact on the understanding and feelings of readers.