PRODUCT DEVELOPMENT PATTERN OF TIE DYE FRABRICH BY SIMAYA GROUP, BAN NATHAM, YALA PROVINCE

Abstract

This research aims to study the general context, problems and obstacles in product design development, and to develop a product design for tie-dye fabric in the Maya group, Ban Na Tham, Yala Province, as a research and development model. The action research method used in-depth interviews and focus group discussions, selecting 47 key informants: representatives of the Maya group, villagers in the Ban Na Tham community, and tourists in the Ban Na Tham area. The purpose of the research is to analyze the content data and summarize the overall picture as follows: The Maya group in Ban Na Tham, Yala Province, was formed by people in the community to promote local culture by using historical stories and local wisdom of tie-dyeing fabrics to make community products. The raw materials used in the area are Maya soil in the Phu Khao Kamphan cave and Phu Wat Tham mountain, which has a unique color of brown mud that is beautiful and long-lasting. The original product design of the group started from the production of multi-purpose fabric from Maya to be sewn into clothing according to personal preferences. Later, it was developed into various sizes of fashion bags, but there was no development in clothing design because most of the group members were elderly, which limited the design and sewing of clothing to fit the current era. Therefore, the product design development guidelines were presented from focus group discussions with members of the Maya group. The conclusion of the product design development results was that the researcher made prototype products, including long-sleeved suits and free-size long pants. Both products are tie-dyed with Maya clay colors and have Maya group identity pattern designs that are beautiful and interesting.