COMMUNICATION TO CREATE PEOPLE PARTICIPATION IN DRIVING THE COMMUNITY ORGANIZATION COUNCIL AS A MODEL FOR INNOVATION IN LOCAL COMMUNITY SELF-MANAGEMENT

Abstract

This research article were to study communication to create people participation in driving the community organization council for local community innovation and self-management. The focus is on 1) Communication processes, 2) Communication management, and 3) Communication strategies. This is a qualitative study with 25 key informants, structured interview as the research tool. The research findings reveal that 1) The communication process consists of: 1.1) Collaboratively identifying problems and presenting work issues, determining methods and approaches; 1.2) Jointly deciding to create plans and budgets for development; 1.3) Participating in meetings, community activities, and monitoring project implementation; and 1.4) Sharing benefits, which include satisfaction, happiness, material rewards, and supplementary employment 2) Communication management includes: 2.1) Managing communication components by categorizing communication into three levels: interpersonal communication, group communication, and public communication, using easily understandable local languages. This involves face-to-face communication, two-way communication, written communication, and communication through community broadcasting and social networks; 2.2) Managing policies and communication systems, emphasizing accurate, rapid, and modern communication through meetings, with criteria for selecting media suitable for different age groups; 2.3) The evaluation of communication management indicates that the council can communicate internally and externally more quickly. 3) Communication strategies consist of: 3.1) Strategies for media selection based on objectives, choosing appropriate media for the audience, using personal media to motivate, public relations media, and social media; 3.2) Strategies for creating content that emphasizes continuous knowledge dissemination through media to motivate, change behavior, and stimulate participation.