DEVELOPMENT OF LEARNING ACHIEVEMENT AND RETENTION USING THE 7E INQUIRY PROCESS COMBINED WITH PRACTICAL APPLICATION FOR PRINCE OF SONGKLA UNIVERSITY STUDENTS, SURAT THANI CAMPUS

Abstract

This research aims to: 1) Compare the learning achievement of students before and after implementing a learning approach on importing goods from foreign countries through purchasing from the Alibaba website, utilizing the 7E Inquiry-Based Learning process combined with experiential learning in the International Business Management course; 2) Compare the retention of learning using the 7E Inquiry-Based Learning process combined with experiential learning after two weeks of learning; and 3) Examine students' satisfaction with using the 7E Inquiry-Based Learning process combined with experiential learning. This research was experimental. The sample consisted of second-year students enrolled in the International Business Management course. The research tools included: 1) A learning management plan using the 7E Inquiry-Based Learning process combined with experiential learning, 2) A learning achievement test, and 3) A satisfaction questionnaire regarding the use of the 7E Inquiry-Based Learning process combined with experiential learning. The statistical methods used included percentage, mean, standard deviation, and t-test for the sample group. The research findings revealed that: 1) Students' post-learning achievement after using the 7E Inquiry-Based Learning process combined with experiential learning was significantly higher than their pre-learning achievement at the .05 level of significance. 2) The result of comparison of learning retention, based on the average scores of learning achievement, showed a higher level of retention than the predetermined standard. and 3) The educational outcomes of students applying the 7E knowledge inquiry model, combined with learning through actual practice, are in their most significant form.