THE POLICY COMPARATIVE STUDY OF ELECTRONIC CIGARETTES IN THE GROUP OF ASEAN COUNTRIES

Abstract

This research aims to study: 1) The situation of e-cigarettes in ASEAN countries, 2) E-cigarette control policies in ASEAN countries, and 3) Compare e-cigarette control policies across ASEAN countries. The study employs qualitative research methods, specifically documentary research,
by analyzing survey reports and academic articles on e-cigarettes, policies, and measures to prevent e-cigarette use, as well as laws, regulations, and local online media providing information on the situation and policies in ASEAN countries. The research covers 10 ASEAN member states: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. The findings indicate that e-cigarette consumption is on the rise in nearly all ASEAN countries.
E-cigarette use is most prevalent among adolescents and working-age individuals, driven by the perception of e-cigarettes as an alternative to quitting traditional smoking and the appeal of the products. Male users significantly outnumber female users. Except in Singapore, where there is no notable prevalence, and the public demonstrates high awareness of e-cigarettes. E-cigarette control policies in ASEAN countries can be categorized into three groups: 1) Tobacco control laws that regulate public consumption and business operations related to e-cigarette sales.
2) Other tax-related laws, including customs and excise taxes, which regulate importers and distributors, allowing the sale of e-cigarettes provided taxes are paid in accordance with the law. and 3) Other laws, such as local laws, Islamic laws, or state-specific measures. Singapore stands out as the country with the most stringent legal measures, next is Cambodia. While Myanmar lacks e-cigarette-specific laws, resulting in a growing e-cigarette market and a high prevalence of young e-cigarette users. Meanwhile, Indonesia actively promotes its e-cigarette industry.